BNP Paribas (its Polish branch) has been running lately a campaign entitled “Bank of the changing world”, trying to build its “green” image. It has better and worse…
Toothpaste belongs to those FMCG products which, in the collective opinion of marketers, are almost doomed to the classic, “hard” path of persuasion. Hammering the benefits of “even…
This is just in case you’ve overlooked this brilliant (and really brief) lecture from Mark Ritson, a distinguished academic from Melbourne Business School and a marketing practitioner, on how…