Anthropologist Clifford Geertz wrote in his most famous sentence that „man is an animal suspended in webs of significance he himself has spun” and that he understands culture as these networks. Hence the name of the blog – „web of meaning”. Culture/web of meanings, according to Geertz, is public, not psychological. It lives, colloquially speaking, outside the „human skull”, among people. On this blog I present examples of branding (and more broadly examples of organizational communication), which, against all odds, try to break with the cognitive perspective of the human being.