Category: Bez kategorii

BNP Paribas campaign – why culture should not be proposed in the jargon of CSR specialists

BNP Paribas (its Polish branch) has been running lately a campaign entitled “Bank of the changing world”, trying to build its “green” image. It has better and worse…

“Social media are not brand media”

This is just in case you’ve overlooked this brilliant (and really brief) lecture from Mark Ritson, a distinguished academic from Melbourne Business School and a marketing practitioner, on how…